BMW has confirmed that production of the M8 coupe will come to an end in early 2025, with dealers notified that no new orders will be accepted. The remaining units will be built before the coupe is removed from the lineup. While the decision affects only the M8 coupe, it remains unclear whether this will extend to the non-M8 Series variants, such as the 840i and M850i xDrive. The two-door convertible and four-door Gran Coupe models are expected to continue beyond 2025.
The M8 coupe has been offered in an even higher-performance Competition spec, which now represents the only available version of the M8, regardless of body style. The M8 Competition is powered by a twin-turbocharged 4.4-liter V8, delivering 617 horsepower and 553 lb-ft of torque, all sent to all four wheels through an eight-speed automatic transmission. Despite its heavy weight of over two tons, the M8 Competition provides impressive performance.
The M8 coupe stands out in a niche segment of German all-wheel-drive performance two-doors. While competitors like the Mercedes AMG GT rely on electrification and the Porsche 911 Turbo S features fewer cylinders, the M8 offers a unique position in the market. However, it remains unclear just how many units of the M8 coupe were sold in 2024, as BMW groups sales by model numerals rather than body style. As of Q3 2024, the total sales for the 8 Series were just 4,058 units, which could indicate that sales numbers played a role in the discontinuation.
For context, Porsche had already sold more 911s by mid-2024, underscoring the declining popularity of the M8 coupe. Pricing is not considered a barrier for Porsche buyers, who can easily configure a 911 Turbo S costing over $300,000, while the 2025 M8 coupe started at $140,975.
The 2025 M8 Gran Coupe, priced slightly higher at $142,175, offers more practicality, making it a stronger value proposition than the two-door coupe. The convertible version carries a $10,000 premium.
Although the Gran Coupe remains in production, the end of the M8 coupe marks another blow to the shrinking sports car market. For now, enthusiasts can still enjoy the M8 in its other available forms.
Related Topics:
