Sydney’s Luna Park has been sold to Oscars Group, a prominent pub and accommodation operator, in a deal brokered by CBRE. The purchase, which was completed for an undisclosed sum, marks a significant moment for the renowned amusement park as it transitions ownership from global investment firm Brookfield to Oscars Group.
The sale was facilitated by CBRE’s Simon Rooney, Paul Ryan, and James Douglas, who negotiated on behalf of Brookfield. Oscars Group managing director Bill Gravanis expressed enthusiasm over the acquisition, highlighting Luna Park’s strong brand recognition and its potential as a major tourism and entertainment asset.
“We’re thrilled to acquire Luna Park, a true icon on the world’s best harbor,” said Gravanis. “Our goal is to elevate it into one of the top five tourist destinations in the country while also strengthening its role as a prime entertainment hub for locals.”
Luna Park, which is celebrating its 90th anniversary in 2025, features 17 amusement rides, the heritage-listed Coney Island, and significant event spaces, including the Sydney Immersive Big Top and the historic Crystal Palace. It also includes a 389-space car park. The park has recently undergone a major redevelopment, particularly in transforming its Big Top into a 3,000-square-meter multi-purpose venue.
CEO of Luna Park Sydney, John Hughes, welcomed the change in ownership, citing the strong performance and growth of the park. “As we approach our 90th year, we’re seeing record ticket sales and visitor numbers. The transition to Oscars Group presents exciting new opportunities for the park,” said Hughes. “Our upcoming summer will be the biggest yet, with new experiences such as our Netflix partnership, the Vegesaurs world-premiere, and the reopening of the heritage-listed Wild Mouse roller coaster.”
Simon Rooney from CBRE noted the significant local and international interest in the sale, describing the park as a “trophy asset” with its prime location on Sydney Harbour and the potential for continued growth through new initiatives in entertainment and food & beverage.
The sale is still pending approval from the Luna Park Reserve Trust, which must consent to the change in ownership.
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