Claire’s is expanding its beauty offerings with the launch of a new fragrance and body care collection aimed at Gen Zalpha. The range, named C by Claire’s, includes foaming moisturizers, bath and body scrubs, hair and body mists, and fragrances.
The centerpiece of the collection is the brand’s new signature scent, Be the Most, which combines notes of pistachio, vanilla, musk, sandalwood, and Italian citrus.
Meghan Hurley, VP of Marketing at Claire’s, said, “At Claire’s, we continually seek innovative ways to engage with our consumers and provide the products, categories, and experiences that excite them. We know beauty is a space that our Gen Zalpha consumers are passionate about, and we’re thrilled to give them another avenue to express themselves through this new collection.”
Related Topics:
