(BUSINESS WIRE) — Bogg®, a leading brand known for its functional, durable, and stylish bags and accessories, has announced an exclusive partnership with WinCraft by Fanatics, a prominent provider of officially licensed hardgoods and non-apparel products. This strategic alliance will introduce a unique collection of game day totes featuring top NFL and collegiate teams, set to launch for fans in February 2025.
“We’re thrilled to partner with WinCraft by Fanatics and bring fans the official bag of game day,” said Kim Vaccarella, CEO and Founder of Bogg. “Our bags are designed to enhance life’s moments with functionality and style, and now we’re excited to extend that to the energy and excitement of game day. With Bogg, fans can proudly display their team spirit while enjoying the durability and versatility our bags are known for, whether tailgating or cheering from the stands.”
The upcoming collection will offer three sizes: Original ($120), Baby ($90), and Bitty ($70), providing fans with versatile options to suit their lifestyles. The initial launch will feature bags for 33 NFL and collegiate teams, with plans to expand to additional leagues and teams in the future.
“We’re excited to bring together the Bogg and WinCraft by Fanatics brands to launch a new line of sports-inspired bags that seamlessly blend style, function, and team spirit,” said John Killen, President of WinCraft. “This collaboration will offer sports fans high-quality, durable products to showcase their pride and passion on game days and beyond.”
Founded in 2008 by Kim Vaccarella, Bogg has quickly established itself as a leader in the fashion and accessories industry with its iconic, washable totes that integrate seamlessly into everyday life. With over four million products sold across 15,000 stores, including Amazon and its proprietary site, Bogg is on track to exceed $100 million in sales this year, having achieved $200 million in lifetime sales.
Related Topics:
