Watches of Switzerland (WOS) Group, the UK’s largest luxury watch retailer, is set to enhance its portfolio of luxury jewellery brands with the addition of renowned Italian jewellery brand Marco Bicego. This partnership marks a significant milestone in Marco Bicego’s global expansion, bringing its rich heritage, creativity, and craftsmanship to the UK through ten of WOS Group’s multi-brand showrooms.
Marco Bicego jewellery will be featured in Mappin & Webb and Goldsmiths stores located in prominent shopping centres across key cities, including Liverpool, Manchester, Newcastle, Sheffield, and Glasgow. Additionally, the brand’s products will be available for purchase on the retailers’ websites.
WOS Group plans to further extend Marco Bicego’s presence to four additional showrooms in the coming months.
Marco Bicego, the founder and creative director of the brand, expressed enthusiasm about the collaboration, stating, “Bringing Marco Bicego to the UK through our partnership with Watches of Switzerland Group is an exciting step for the brand. The interest in our products continues to grow, making this partnership a natural progression.”
He emphasized the shared values between the two companies, highlighting their commitment to providing customers with an elevated and inviting experience.
Craig Bolton, president of WOS Group, echoed this sentiment, calling the addition of Marco Bicego an exciting expansion of their jewellery business. “Watches of Switzerland Group is renowned for its established watch brand partners, and we are delighted to incorporate Marco Bicego into our existing jewellery lineup. As a respected and innovative brand, Marco Bicego offers a fresh perspective on jewellery craftsmanship that we believe will resonate with our clients,” he stated.
Bolton also noted that the luxurious environments of Goldsmiths and the new concept Mappin & Webb showrooms will be ideal for showcasing the exquisite craftsmanship and distinctive style of Marco Bicego.
With its ongoing commitment to curating exceptional luxury timepieces and jewellery, the Watches of Switzerland Group further solidifies its position as a premier destination for those seeking elegance and artistry in their purchases.
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