Yellow Tail wine has introduced a new addition to its Sparkling Cocktails lineup, launching the Mediterranean Lemon Spritz alongside existing favorites Wild Peach Bellini and Blood Orange Mimosa.
Spritz cocktails have emerged as a key summer drink trend, with Circana data revealing a remarkable 40.4% volume growth and a 35.5% increase in value within the wine segment.
Madeleine Legoe, Yellow Tail Brand Manager, highlighted the significance of the new spritz: “Our Yellow Tail Sparkling Cocktails Mediterranean Lemon Spritz is the perfect zesty new addition to our Sparkling Cocktails range. With the rise of lemon-flavored beverages and ready-to-drink (RTD) options, we saw an opportunity to innovate and attract younger consumers to the category and our brand. Available just in time for summer, it’s the ideal ready-to-drink cocktail, requiring no preparation.”
Sophie Monk, Yellow Tail’s Australian Ambassador, expressed her enthusiasm for the new flavor, stating, “Yellow Tail Sparkling Cocktails Mediterranean Lemon Spritz is my favorite addition to the Sparkling Cocktails range. It’s a taste of Italian summer in a bottle, and I’ll be enjoying it over brunch with lemon ricotta pancakes or alongside a zesty Mediterranean salad. What I love most is that it’s ready to serve and absolutely delicious.”
The Mediterranean Lemon Spritz is characterized by its “pale straw hue,” accompanied by aromas of “plush lemon and pronounced zesty characters.” Tasting notes reveal a “complex palate” that balances lemon sherbet acidity with rich citrus sweetness, culminating in a well-rounded, lengthy finish.
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