Sephora and Rare Beauty by Selena Gomez have officially announced the return of their Make a Rare Impact campaign. For the second consecutive year, the LVMH-owned retailer will donate 100 percent of global Rare Beauty sales in honor of World Mental Health Day.
The Rare Impact Fund’s mission is to mobilize $100 million for organizations dedicated to increasing access to youth mental health services and education worldwide. In alignment with this goal, Rare Beauty contributes one percent of its sales directly to the Rare Impact Fund, which also raises additional funds through support from philanthropic foundations, individuals, corporate partners like Sephora, and the broader Rare Beauty community.
Guillaume Motte, President and CEO of Sephora, expressed pride in the initiative, stating, “At Sephora, we are driven by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. We are proud to have built a community of committed brands that share this vision and act upon their values. Rare Beauty’s commitment to mental health is a perfect illustration of how beauty can make a difference, and we are committed to making this initiative a success across our markets.”
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