Porsche AG delivered 226,026 vehicles globally in the first nine months of 2024, marking a 7% decline compared to the same period last year. The dip is attributed to limited availability of certain models as the company navigates a phase of new product introductions.
Deliveries in Europe, excluding Germany, saw a slight uptick of 1%, with 52,465 vehicles sold, while Germany experienced a stronger 8% increase. Conversely, sales in China fell sharply by 29%, with 43,280 vehicles delivered, driven by economic challenges and Porsche’s focus on value-driven sales. North America also saw a 5% decline with 61,471 vehicles delivered, but overseas and emerging markets reported a 3% rise to 41,972 units.
The Cayenne led Porsche’s sales surge, with 77,686 units delivered—a significant 21% increase following its recent market launch. Meanwhile, the Macan saw a 20% drop to 55,000 units due to a model transition. The iconic 911 continued to perform well, with deliveries rising 2% to 39,744 units. However, the Panamera and Taycan models suffered steep declines, with Panamera deliveries down 20% to 21,506 units and Taycan plunging 50% to 14,042 units. On the other hand, the 718 Boxster and 718 Cayman recorded 10% growth with 18,048 vehicles delivered.
Porsche executive Detlev von Platen expressed optimism for the remainder of 2024, citing strong customer demand and favorable reactions to the brand’s new models. Despite a challenging market, von Platen emphasized Porsche’s balanced sales structure and highlighted the delivery of the first all-electric Macan, which is expected to be well-received for its innovations and performance.
Porsche stressed its commitment to a quality-focused approach in ramping up new model series, ensuring that the distinct Porsche brand experience remains intact for customers.
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