South Korean e-commerce giant Coupang has rebranded its one-day delivery service for premium beauty products as R.LUX. The new service comes with an upgraded app featuring refined product categorization, detailed descriptions, and high-quality visual content, including videos produced in collaboration with luxury brands.
This rebranding effort is part of Coupang’s strategy to establish a unique presence in the premium beauty market, focusing on enhancing customer convenience and trust.
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