Donald Trump has unveiled a new merchandise line featuring luxury watches priced up to $100,000 each. In a post on Truth Social, the former president referred to the timepieces as “truly special” and suggested that one would make an excellent Christmas gift.
The launch of the bespoke watches marks the latest effort in Trump’s merchandising strategy, which has included a variety of products in recent months, such as “Never Surrender High-Tops” priced at $499 per pair and “President Donald J. Trump First Edition” silver coins available for $100 each.
The watch line includes two models: the Trump Victory Tourbillon and the Fight Fight Fight Watch. The Victory Tourbillon, priced at $100,000, is predominantly made of 18-carat gold and adorned with 122 diamonds. According to the Trump watch website, it features a tourbillon mechanism designed to enhance accuracy. The site indicates that only 147 units of the Victory Tourbillon will be produced, each stamped with “Swiss made.”
In contrast, the Fight Fight Fight Watch is priced between $500 and $800, depending on the color, and features gold plating. The website claims that wearing the Trump Victory Tourbillon will allow owners to “stand out for all the right reasons,” promoting it as “the absolute statement of success.”
Details regarding the manufacturing and maker of the watches remain unclear. The website specifies that the watches “are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals.” Instead, they are licensed through a company called TheBestWatchesonEarth LLC, which shares its address with the business selling Trump’s $499 sneakers, located in Sheridan, Wyoming.
TheBestWatchesonEarth LLC did not respond to requests for comment.
All sales of the watches are final, with no refunds offered. The Victory Tourbillon comes with a limited two-year warranty for the watch movement, hands, and dial, while the Fight Fight Fight Watch has a one-year warranty for the same components.
Importantly, none of the proceeds from the sale of these watches will support Donald Trump’s presidential campaign. The website emphasizes that “GetTrumpWatches is not political and has nothing to do with any political campaign.” It further states that TheBestWatchesonEarth LLC uses the “Trump” name, image, and likeness under a license agreement, which could potentially be revoked. The watches are marketed as collectible items for personal enjoyment rather than investment purposes.
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