Australian distillers are calling on the Federal Government to offer support similar to that provided to the wine industry, aiming to transform the spirits sector into a $1 billion export industry by 2035.
A special episode of the Drinks Adventures podcast, hosted by James Atkinson, Media & Communications Manager for Spirits & Cocktails Australia, sheds light on this issue. The episode compiles testimonies from Australian distillers presented during a Federal Inquiry into Food and Beverage Manufacturing, featuring contributions from industry leaders across Sydney, Canberra, Hobart, and Melbourne.
Prominent voices in the episode include Will Edwards of Archie Rose, Dan Hamilton of Diageo Australia, Satya Sharma of Lark, David Vitale of Starward, Kylie McPherson of Brown-Forman, Nicole Lestal of SCA, Holly Klintworth of ADA, Paul McLeay of ADA, Mark Hill of Suntory Global Spirits, Simon Marton of Starward, and Julian Train of Hickson House.
The discussion underscores the need for policy reform to support not only the spirits industry but other Australian sectors poised for growth. Edwards advocates for a review of the excise rate, arguing it could stimulate investment, create jobs, and increase demand for local products like malt and botanicals.
Train emphasized the potential for educating Australians about local spirits, expressing hope that increased support could shift consumer preferences towards domestic brands, similar to the success seen with Australian wine.
Vitale highlighted how other countries are successfully supporting their spirits industries, citing the Mexican government’s promotion of tequila as a model. He warned that without additional support, Australia risks falling behind despite its innovative spirit.
Lark CEO Sash Sharma echoed this sentiment, noting that while Australia boasts remarkable products and stories, it lacks the necessary visibility. He advocates for creating greater awareness to accelerate market growth and global recognition.
The podcast episode serves as a call to action for the Australian government to recognize and nurture the potential of the local spirits industry, aiming for substantial growth and international success.
Related Topics:
