Audi Singapore is set to launch a series of new initiatives in collaboration with Premium Automobiles Pte Ltd, including the unveiling of the Audi House of Progress Singapore and a new online sales platform. The brand will also introduce several new electric models locally.
The Audi House of Progress, slated to open by the end of 2024, will be a flagship venue offering an immersive experience where customers can test drive and purchase Audi vehicles. The space will feature exclusive events, dining experiences, and curated product launches, aiming to deepen customer engagement and reflect Audi’s “Vorsprung durch Technik” ethos in a fresh and exciting manner.
Markus Schuster, Managing Director of Audi Singapore, emphasized the significance of 2024 for the brand: “The Audi House of Progress Singapore will highlight our dedication to innovating and enhancing the customer experience, keeping us ahead of evolving consumer needs.”
Additionally, Audi Singapore will introduce a new online retail platform designed to offer greater convenience, personalization, and transparency. This platform will facilitate a complete car-buying experience, including vehicle customization, stock inquiries, financing, insurance, and trade-in options. The Audi Q4 e-tron will be the first model available through this platform, with more models to follow.
In the coming months, Audi will also expand its electric vehicle lineup with new models, including the Audi Q6 e-tron. Earlier this year, Audi showcased the Q4 e-tron and Q4 Sportback e-tron at a pop-up boutique in ION Orchard.
As the new online platform and Audi House of Progress Singapore launch, the ongoing partnership between Audi Singapore and Premium Automobiles Ltd aims to elevate the automotive retail experience in Singapore.
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