Goop has unveiled a major restructuring plan, which includes a reduction of 18% of its workforce. The company will now concentrate on its most successful areas: fashion, beauty, and food.
Previously, Goop expanded into wellness, home, travel, and sexual wellness. However, the company is shifting its focus to categories demonstrating notable growth. In 2023, beauty revenues surged by 40%, and fashion sales from G.label increased by 51% year-to-date.
This strategic restructuring aims to enhance efficiency, optimize growth, and concentrate resources on Goop’s most profitable divisions, responding to increasing competitive pressures.
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