Alibaba Cloud has joined forces with Shiseido China to launch DRUNKGPT, an AI-powered technology designed to enhance customer interaction for Shiseido’s Drunk Elephant brand in China.
Powered by Alibaba Cloud’s Qwen large language model, DRUNKGPT functions as a 24/7 virtual skincare assistant, offering personalized product recommendations and skincare advice tailored to individual needs.
This collaboration is a key element of Shiseido’s broader digital transformation strategy, focused on delivering an innovative and engaging brand experience for Chinese consumers.
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