NYX Professional Makeup has teamed up with world-renowned chef Gordon Ramsay and his daughter, beauty influencer Holly Ramsay, to introduce their latest product, the Buttermelt Blush, with an innovative twist—a custom cake recipe.
The collaboration began with a playful exchange on TikTok between Gordon and Holly, which sparked the creation of a cake recipe inspired by the blush’s key ingredients. This recipe, featuring almond butter and shea butter—the same ingredients found in the blush—has been actively promoted across NYX’s social media channels.
Expanding on this unique partnership, NYX has also engaged chefs and influencers to recreate the Buttermelt Blush cake, encouraging them to share their results online.
With this campaign, NYX Professional Makeup continues to break new ground in beauty marketing, blending the worlds of beauty and culinary art. By leveraging Gordon Ramsay’s global appeal, the brand aims to reach a broader audience in an unexpected and entertaining way.
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