XXXX has introduced its latest innovation, XXXX Ultra Zero Carb beer, furthering its presence in the ‘better for you’ beer segment. This new offering builds on the recent debut of Hahn Ultra Zero Carb and signifies a key development for the brewery, highlighting XXXX’s dedication to providing advanced beer options for Australians.
Pat Donohue, XXXX Field Sales Director, commented, “Throughout our 146-year history, XXXX has consistently evolved to align with changing consumer preferences. We are thrilled to launch XXXX Ultra Zero Carb, catering to both our loyal customers and a new generation of beer enthusiasts. Having previously led the mid-strength category with XXXX Gold, we are poised to redefine the market with this new zero-carb option. We are excited for Australians to experience it.”
Donohue added, “This product not only fits the growing trend towards mindful consumption but also maintains high standards of taste and quality. It reflects our ongoing commitment to innovation, allowing Aussies to enjoy a great beer that complements their lifestyle.”
XXXX Ultra Zero Carb is now available nationwide at major liquor retailers and select stadiums in Queensland. It can be purchased in 330ml bottles at leading liquor stores across Australia, with a recommended retail price of AUD$51.99 per case and AUD$20.49 per pack.
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