IT Cosmetics has taken a stand against dupe culture with the introduction of its latest initiative, the Keep It Real campaign. The social media campaign features well-known reality TV personalities Kyle Richards, Phaedra Parks, and Tamra Judge, alongside their comedic impersonators.
The campaign’s primary objective is to underscore the value of authenticity, emphasizing that the original product reigns supreme. Each episode of the series is complemented by expert insights from dermatologists and makeup artists, providing viewers with skincare and beauty expertise.
Daisy Boateng, Assistant Vice President of Global Brand Engagement at IT Cosmetics, expressed enthusiasm about the campaign’s launch: “The enduring popularity of IT Cosmetics CC+ Cream speaks volumes. In an increasingly crowded market, we take pride in having developed a product that has consistently stood out. Through this social campaign, our goal is to celebrate the confidence and inclusivity that IT Cosmetics embodies. Our CC+ Cream has long been a staple, addressing real skincare concerns and empowering individuals to look and feel their best.”
The Keep It Real campaign represents IT Cosmetics’ commitment to authenticity and quality, aiming to resonate with beauty enthusiasts who value genuine, effective products in a competitive industry.
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