In the realm of iconic luxury handbags, the Courrèges Holy Bag has emerged as a noteworthy contender, joining the ranks of legendary purses such as Hermès‘ Birkin, Dior’s Saddle Bag, and Louis Vuitton’s denim Baggy.
Introduced during Paris Fashion Week in February, the Holy Bag, priced at $990, represents a contemporary reinterpretation of an archival design from the French fashion house. Characterized by its firm structure, round adjustable strap, and subtly curvaceous logo, the Holy Bag has swiftly established itself as a celebrity favorite.
Stylists attribute the bag’s rapid rise to prominence to its embodiment of two prevailing fashion trends: quiet luxury and nostalgic appeal. Additionally, they note that the Holy Bag is a testament to the success of Courrèges’ new artistic director—a millennial responsible for revitalizing the brand.
Yael Quint, a New York and Los Angeles-based stylist, emphasized the bag’s alignment with the quiet luxury trend, pointing out its understated branding. The small metallic emblem on the purse, a stylized AC, pays tribute to the brand’s founder, André Courrèges.
“The Holy Bag is chic, stands upright—which is great—and avoids excessive embellishment,” said Quint, whose clients include Kris Jenner, Julia Fox, and Chloe Fineman.
Aisya Washington, a New York-based fashion and wardrobe stylist, noted that the bag’s shape evokes memories of a popular Dooney & Bourke purse from the 2000s, a period of her youth. “It was a charming bag with a hard casing and a cute shape,” she recalled.
The Holy Bag’s versatility is further highlighted by its availability in various sizes and colors, catering to different budgets. The standard size is priced at $990, with mini versions starting at $790 and larger models reaching up to $1,780.
In comparison to other quiet-luxury options, the Holy Bag offers relative affordability. The Row’s Margaux Bag, for example, begins at $3,490, while Bottega Veneta’s sought-after quilted purses are priced between $1,500 and a staggering $45,900.
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