Jewellery from LA-based brand Ivi brings a glamorous nostalgia, drawing from the city’s rich music and film history to shape its contemporary aesthetic.
Ivi’s pieces are characterized by chunky silhouettes that evoke the retro mood of Hollywood’s golden age. “My aesthetic is deeply rooted in the intersection of vintage charm and iconic fashion moments from the 1980s, 1990s, and early 2000s,” says founder Ivi Kyratzi.
Kyratzi explains that these inspirations serve as the foundation for her designs, which are meticulously curated on a moodboard. “I focus on crafting a narrative that resonates with the wearer,” she says. “One of my favorite aspects is infusing unexpected elements into the designs, particularly the interplay between masculine and feminine accents. I love to mix traditionally masculine shapes or motifs with more delicate and feminine pieces, and vice versa. This blending of contrasting elements adds an intriguing depth and dynamism to the collections, challenging conventional notions of gender in fashion.”
Kyratzi’s designs benefit from a blend of traditional craftsmanship and modern technology, ensuring a fresh approach. “During the development of Ivi, I had the invaluable opportunity to work closely with the production house, where I spent two years under the mentorship of the owner,” Kyratzi notes. “This hands-on experience in the jewellery-making field not only enriched my understanding of traditional craftsmanship but also provided me with insights into how each piece can be brought to life.”
Ivi’s jewellery is exquisitely wearable, from the sensual gold ribbons that snake around the neck to the oversized, ridged hoop earrings. “Ultimately, the goal is not just to create beautiful jewellery, but to craft pieces that evoke emotion and tell a story. Whether through a subtle detail or a bold statement piece, the intention is to create designs that resonate with individuals on a deeper level, making them feel both empowered and inspired,” Kyratzi concludes.
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