Blo Blow Dry Bar has unveiled a strategic partnership with Bare Minerals, designating the cruelty-free makeup and skincare brand as the exclusive provider of makeup products across its locations in the U.S. and Canada.
Effective immediately, Bare Minerals products will be utilized in all makeup services at Blo Blow Dry Bar. This collaboration forms a key element of Blo’s comprehensive strategy to broaden its brand presence and elevate its market visibility.
Vanessa Yakobson, CEO of Blo Blow Dry Bar, emphasized that this alliance represents a pivotal advancement in the evolution of their makeup services.
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