AmorePacific has defied industry trends by launching its innovative AP Aibin brand in China. The K-beauty powerhouse marked this milestone with the inauguration of its first store on the mainland, located within Shanghai’s Jing-an Jiuguang department store.
The launch event was graced by prominent Korean and Chinese celebrities, including Jung Soo-jung and Zeng Li, alongside several senior members of AmorePacific’s management team.
Kim Seung-hwan, Representative Director and President of AmorePacific, shared with Fashion Sina, “The group has always placed significant emphasis on AP Aibin. This brand embodies over 70 years of our dedicated research in skincare, leveraging findings from world-renowned scientific and beauty institutions. The debut of AP Aibin this year, with its refreshed brand image, represents a crucial step in our strategy to accelerate the brand’s global expansion.”
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