The Estée Lauder Companies Inc. has launched Catalyst, a global program led by its New Incubated Ventures (NIV) in partnership with TikTok. The program aims to empower emerging storytellers in the beauty industry through financial support and mentorship opportunities.
Under the Catalyst Program, a jury of industry experts and TikTok creators will select two winners who will receive a prize of up to $250,000. In addition, the program includes a series of masterclasses featuring insights from leading figures in the beauty industry.
The program highlights NIV’s commitment to nurturing beauty innovation and underscores the industry’s critical role in shaping the global cultural and social landscape.
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