The Estée Lauder Companies’ flagship brand is launching a new retail concept in China’s Hainan province this weekend, dubbed the Skin Longevity Institute. This innovative space will provide a range of facial treatments, skin analysis services, and offer the Re-Nutriv product line.
A report by WWD details that the Hainan store spans two floors and includes a private consultation area. This concept will soon be expanded to additional locations, including Suzhou and Montreal, with further rollouts planned for Europe and the UK.
Justin Boxford, Global Brand President of Estée Lauder, told WWD, “The concept of longevity as the new luxury reflects a growing trend where consumers, increasingly focused on living longer and healthier lives, are seeking brands that offer not only exceptional products but also immersive luxury service experiences.”
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