Galderma’s Cetaphil brand has launched the “Made For Phil” campaign, aimed at encouraging men to adopt a skincare routine through two social media videos. The campaign, featuring videos titled “Ceta Six Pack” and “CetaGrill,” integrates skincare into everyday male scenarios, challenging the notion that skincare should be a private matter. This initiative follows research by /prompt, revealing that while men’s skincare usage is on the rise, many still prefer to keep their routines under wraps.
Tara Loftis, Global President of Skin Care at Galderma, expressed enthusiasm about the growing interest in men’s skincare. She highlighted the campaign’s inspiration from football rookie Xavier Legette’s organic endorsement and emphasized Cetaphil’s commitment to fostering a culture where skincare is openly embraced in daily life. Legette’s involvement further underscores the brand’s dedication to promoting skincare awareness among men.
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