Bumble and bumble, the latest brand under The Estee Lauder Companies’ umbrella, has debuted on the US Amazon Premium Beauty Store. This new brand store will showcase shoppable short cuts video content and offer a personalized styling quiz.
Corey Reese, Senior Vice President and Global General Manager of Bumble and bumble, expressed enthusiasm about the launch: “The new Bumble and bumble brand store in Amazon Premium Beauty is a premier styling destination. We are thrilled to introduce our comprehensive range of high-performance haircare products to Amazon’s extensive customer base, featuring our iconic styling products and a diverse selection of shampoos and conditioners catering to all hair types and textures.”
This strategic move aims to broaden the brand’s visibility and attract new consumers across the United States.
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