MELBOURNE – Cullen Jewellery, a Melbourne-based startup renowned for its sustainable and ethical fine jewellery, is embarking on a significant expansion initiative across Australia and internationally.
The brand, initially exclusive to online sales, ventured into brick-and-mortar retail with its first store in Melbourne in 2019. Since then, Cullen Jewellery has rapidly grown to encompass four showrooms, including locations in Sydney, Brisbane, and Perth. Now, the company is set to broaden its footprint with new stores slated to open in Adelaide and Sydney, alongside international openings in Auckland, New Zealand; San Francisco, USA; Toronto, Canada; and London, UK, all expected to launch by year-end.
In addition to expanding its physical presence, Cullen Jewellery recently introduced a captivating range of lab-made sapphires. Available in hues like Kashmir Blue, Flamingo Pink, and Royal Purple, these sapphires come in various shapes and sizes. Jordan Cullen, the founder, expressed confidence in the quality of these lab-grown gems, noting recent advancements in production.
“With advancements in lab-grown sapphires, we’re now able to achieve the brilliance and color that meet our stringent standards of excellence across all our products,” remarked Cullen. “As a leader in bridal, moissanite, and lab-grown diamond jewellery, we’re excited to offer this innovation to our clientele.”
Established in 2018, Cullen Jewellery has garnered acclaim for its commitment to sustainability, ethical practices, and conflict-free sourcing of materials. The brand’s portfolio includes jewellery crafted from lab-grown diamonds, moissanite, and now, lab-grown sapphires, reflecting its dedication to offering responsibly sourced luxury.
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