Matiere Premiere, a niche French fragrance brand, has successfully closed its second funding round, with notable participation from Kering Beaute among the investors. While specific financial details of the transaction were not disclosed, reports indicate that Kering has acquired a minority stake in the company.
As reported by WWD, the decision to invest in Matiere Premiere stems from a shared set of values and a mutual long-term vision between the two companies. The infusion of capital from this funding round is earmarked for the expansion of Matiere’s physical retail footprint, with plans underway for the inauguration of its inaugural standalone store in Paris later this year.
CEO of Matiere Premiere, Caius von Knorring, expressed enthusiasm about the company’s trajectory, stating to WWD, “We are entering a new phase of our development. Matiere Premiere has been growing extremely fast.” The brand has set ambitious targets, aiming to establish 20 boutiques across key global locations including London, Germany, the United States, the Middle East, and China.
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