L’Oréal Paris is poised to redefine the at-home hair color landscape with the introduction of Colorsonic, an innovative hair coloring device set to revolutionize the industry. A culmination of a decade-long development journey, this groundbreaking creation by the French beauty titan is underpinned by more than 29 patents, promising a transformative experience for users.
Colorsonic is engineered to streamline the at-home coloring process, offering automatic mixing of dye and developer for unparalleled convenience. Its brush design, equipped with bristles that oscillate 300 times per minute, ensures thorough saturation of every strand, facilitating uniform color distribution. Remarkably, the entire root-to-tip coloring procedure can be accomplished in just five minutes.
Accompanying the device is a versatile hair color cartridge, boasting a palette of 20 shades to cater to diverse preferences and needs.
Ali Goldstein, President of L’Oréal Paris USA, underscores the brand’s enduring commitment to pioneering innovation and superior performance. She remarks, “L’Oréal Paris has been at the forefront of permanent hair color innovation for over a century, driven by our relentless pursuit of excellence. Colorsonic represents a paradigm shift in the category, harnessing state-of-the-art technology to elevate the at-home hair coloring experience, embodying our steadfast dedication to delivering exceptional results within the comforts of one’s home.”
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