The Estée Lauder Companies Inc. has concluded its acquisition of DECIEM Beauty Group Inc., a pioneering Canadian-based enterprise renowned for its inventive approach to skincare. This acquisition marks the culmination of a journey that began in 2017 when ELC initially invested in DECIEM, followed by securing majority ownership in 2021, and now, acquiring the remaining interests for an approximate value of US$860 million, totaling an impressive sum of around US$1.7 billion across the three tranches.
DECIEM, affectionately known as “The Abnormal Beauty Company,” has garnered acclaim for its unwavering commitment to ingredient transparency and adaptability. The crown jewel in its portfolio, The Ordinary, stands out as a top performer in the prestigious skincare sector. DECIEM’s distinctive vertically integrated structure and its vast global community of skincare aficionados perfectly align with the strategic objectives of ELC. This strategic acquisition empowers ELC to capitalize on DECIEM’s innovative multi-brand strategy and operational efficiencies, thereby enhancing its global consumer outreach.
This acquisition underscores ELC’s forward-thinking investment approach and unwavering commitment to fostering innovation and entrepreneurial spirit. By integrating DECIEM’s diverse portfolio of brands and operational prowess, ELC aims to meet the surging consumer demand for scientifically backed skincare solutions. The collaborative alliance is poised to drive enhanced profitability and operational efficacy, all while bolstering DECIEM’s presence in pivotal international markets.
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