Fendi recently debuted a distinguished fragrance collection, consisting of seven scents intricately woven with the narrative of the esteemed family behind the renowned Italian fashion label. Marking a significant milestone, this collection represents the first foray into fragrance sales directly through Fendi’s own retail outlets, as reported by the Business of Fashion.
Scheduled for release next month, these fragrances will grace boutique shelves and the Fendi website, occupying a prestigious niche in the ultra-luxe pricing tier. Each fragrance bears a name resonating with the rich tapestry of the fashion house’s legacy, such as “Perche No,” “Ciao Amore,” “Sempre Mio,” “La Baguette,” and “Dolce Bacio.”
Amidst a burgeoning fragrance market and a flurry of luxury brands making their mark in this domain, Fendi’s strategic move underscores its aspiration to partake in this flourishing sector.
