Porsche Cars Australia has unveiled its groundbreaking Virtual Porsche Retail Experience, an innovative digital platform that replicates the opulent showrooms found within select official Porsche Centres. This pioneering venture aims to extend the reach of the iconic sports car brand’s retail formats and brand events, catering to a broader audience of enthusiasts and potential customers.
Utilizing cutting-edge technology, the Virtual Porsche Retail Experience offers guests immersive access to some of Australia’s most luxurious Porsche dealerships, including the latest Destination Porsche Centres: Porsche Centre Newcastle, Porsche Centre Perth, and Porsche Centre Adelaide. Additionally, visitors can explore Australia’s inaugural Porsche Studio concept store located in Brisbane.
The user-friendly Navigation Bar within the Virtual Porsche Retail Experience provides seamless access to integrated features, including the brand’s online car configurator, Porsche Finder, and the Porsche Lifestyle Shop. With 360-degree views and personalized sound, visitors can virtually navigate through different showrooms, with the option to book test drives or schedule service appointments.
Furthermore, the platform offers the potential for enhanced Virtual Reality (VR) experiences, elevating the immersive engagement for users.
Daniel Schmollinger, CEO and Managing Director of Porsche Cars Australia, expressed enthusiasm for the Virtual Porsche Retail Experience, stating, “This new virtual experience adds extra convenience and lets people tailor their interactions with our physical dealerships, making it a natural addition to the purchase and ownership journey they can enjoy with Porsche.”
Porsche Cars Australia is also considering adaptations to the Virtual Porsche Retail Experience to accommodate major events and exhibitions. For instance, events like the recent Porsche Hypercar Gallery x Mission X, showcased during the 2024 Formula 1® Rolex Australian Grand Prix, can now be extended to global audiences through this digital platform.
Available for both desktop computers and mobile devices, the Virtual Porsche Retail Experience is set to revolutionize the way customers engage with Porsche’s retail offerings. The initial rollout includes select Australian Porsche Centres, with plans to expand availability to additional locations in the future.
