Florasis (Hua Xizi), a prominent name in the C-beauty industry, has joined hands with DFS to inaugurate a counter in the esteemed Parisian department store, Samaritaine. Positioned within the beauty hall of the LVMH-owned retailer, the booth will stand shoulder to shoulder with renowned international prestige brands.
As per a report by WWD, Florasis is set to unveil its latest Nomadic Glam range in Europe for the first time through this collaboration. To acquaint its VIP clientele with the brand, its heritage, and the Chinese cultural elements woven into its products and packaging, the department store will organize a series of masterclasses in its members-only lounge.
Gabby Chen, President of Global Expansion at Florasis, conveyed to WWD, “This partnership holds exclusivity in the French market for a duration of one year. It affords us the opportunity to carve out a robust brand presence and exclusivity that resonates with the luxury consumer’s appetite for distinctive and culturally infused offerings.”
