Atlanta, Ga. – Porsche Cars North America, Inc. (“Porsche”) has proudly unveiled the Macan as the official electric vehicle for the highly anticipated 2024 Met Gala. This collaboration marks Porsche’s foray into the world of high fashion, with select gala attendees enjoying the privilege of being among the first to experience the innovative all-electric Macan as they travel to and from the event.
In tandem with this exciting partnership, Porsche has joined forces with Vogue to produce a captivating branded content series titled “True Essence.” One episode of the series will feature Catherine Holstein, the visionary Founder and Creative Director of Khaite. Through this collaboration with Vogue, Porsche aims to spotlight the cutting-edge design and performance of the new Macan across various digital and print platforms, as well as Vogue’s owned and social channels.
Complementing these initiatives, Porsche will make a significant financial contribution to The Costume Institute, reinforcing its commitment to nurturing creativity and innovation in the arts.
Reflecting on this milestone collaboration, Ayesha Coker, Vice President of Marketing for Porsche, expressed, “Porsche and fashion share an enduring connection, spanning decades. The all-electric Macan continues this tradition by offering unparalleled customization options, allowing each customer to express their individuality boldly. Partnering with The Met Gala provides the ideal platform to showcase the striking design of the Macan, further solidifying its presence in the world of fashion.”
With the 2024 Met Gala poised to be a spectacle of glamour and innovation, Porsche’s debut of the all-electric Macan promises to be a highlight, symbolizing the fusion of luxury, style, and cutting-edge technology.
