A motion by law firm Zimmerman Reed to compel L’Occitane into arbitration with approximately 3000 customers has been dismissed by US District Judge Percy Anderson. The ruling determined that the French natural skincare brand was not bound by arbitration agreements with consumers solely based on their website visits.
As reported by Reuters, Judge Anderson emphasized that the consumers failed to substantiate their visits to the website, leading to the rejection of the motion. Both parties have been given until Monday to present arguments why the remaining aspects of the lawsuit should proceed.
In response, L’Occitane has initiated a fraud lawsuit against the law firm, alleging the fabrication of claims. However, the success of this counteraction is deemed unlikely.
The law firm’s allegations centered on L’Occitane’s utilization of third-party tracking software, which they contended violated privacy regulations. Despite attempts to obtain comments, a spokesperson for the French natural beauty company declined to provide a statement when approached by Reuters.
