GREER, SOUTH CAROLINA – The BMW Car Club of America (BMW CCA) has revealed a new multi-year partnership deal with Continental Tire of The Americas, LLC, extending through 2026. This collaboration, naming Continental Tire as the “Official Tire of BMW Car Club of America,” marks a significant alliance between two prominent entities within the automotive world.
In this partnership, Continental Tire will extend its support to one of the largest single-marque clubs globally, reinforcing its commitment to the automotive enthusiast community. Key components of the collaboration include Continental Tire’s involvement in pivotal national events organized by the BMW CCA.
Jason Kazian, Director of Marketing at BMW CCA, expressed enthusiasm about the partnership, emphasizing the manifold benefits it brings to members. He anticipates a range of initiatives enhancing the membership experience and fostering lasting engagements with CCA enthusiasts who relish the thrill of driving their Ultimate Driving Machines.
The BMW CCA Foundation, dedicated to “Saving Lives, Saving History,” shares in the excitement of this collaboration. As a charitable non-profit organization, the Foundation conducts life-saving driving skill programs for teens through its national driving school, Street Survival. Additionally, it endeavors to preserve and showcase BMW’s rich heritage through The Ultimate Driving Museum and Archives, located adjacent to the BMW Performance Center in Greer, S.C.
Bruce Smith, President of the BMW CCA Foundation, expressed pride in the partnership with Continental Tire, highlighting its pivotal role in supporting the Foundation’s mission-driven initiatives. Smith extended an invitation to all enthusiasts to participate in the programs and initiatives jointly spearheaded by these organizations.
Travis Roffler, Director of Marketing at Continental Tire, echoed the sentiment, citing the shared commitment to performance and excellence between Continental Tire and BMW. He hailed the historic collaboration between the two brands, spanning nearly a century, and expressed excitement about expanding their relationship to include the BMW Car Club of America and BMW CCA Foundation.
Continental Tire of The Americas, based in Fort Mill, S.C., manufactures and distributes a comprehensive range of premium tires for various markets, focusing on safety, cost-saving, and environmental sustainability. The company’s commitment extends beyond product excellence to support various automotive ventures, including the BMW Car Club of America.
Founded in 1969, BMW CCA has evolved into the world’s largest single-marque car club, boasting 69 chapters nationwide and over 60,000 members. The club offers exclusive benefits to its members, fostering a vibrant community of BMW enthusiasts united by their passion for the iconic brand.
The BMW CCA Foundation, operating as an enthusiast-powered charitable non-profit, collaborates closely with donors, corporate partners, and BMW CCA members to fulfill its mission. Through initiatives such as Street Survival and The Ultimate Driving Museum, the Foundation celebrates BMW’s heritage while promoting safe driving practices among young drivers.
This strategic partnership between BMW CCA and Continental Tire symbolizes a shared dedication to innovation, performance, and community engagement within the automotive landscape.
