Allied Beverages, a pioneering force in the beverage industry, has unveiled a game-changing, patent-pending Ready-to-Serve (RTS) cocktail shaker, igniting a crowdfunding initiative aimed at revolutionizing the RTS category.
The brainchild of Co-Founder and CEO Mark Dorrell, the innovative cocktail shaker represents a culmination of meticulous design and unwavering commitment to innovation. Designed for consumer convenience, the shaker simplifies the cocktail-making process, requiring only the addition of ice, shaking, and pouring to deliver bar-quality cocktails.
Recognizing a gap in the market, Dorrell and the Allied Beverages team embarked on a mission to develop technology that would elevate the experience of RTD pre-batched cocktails. The result, christened The Sydney Shaker, claims the title of the world’s inaugural ready-to-drink cocktail shaker in a can.
The unprecedented innovation has garnered significant attention, prompting Allied Beverages to extend an invitation to both trade professionals and consumers to participate in its Equitise Crowd Sourced Funding campaign. Launched recently, the campaign has already achieved remarkable success, surpassing the $120,000 mark within a short span.
Expressing enthusiasm for the overwhelming response, Dorrell remarked, “We have had over 800 expressions of interests lodged with many of them being industry stakeholders. BLVD lends itself to retail promotion where consumers love affordable innovation that delivers quality and convenience.”
Beyond its immediate application, BLVD, the flagship brand behind The Sydney Shaker, aims to leverage its pioneering shaker technology by licensing it to other beverage producers. This strategic move not only promises to diversify revenue streams but also positions BLVD for global expansion, solidifying its competitive edge in the market.
The crowdfunding endeavor is poised to propel BLVD towards its objective of introducing a curated selection of expertly crafted cocktails, offering consumers a hassle-free and delectable cocktail experience in the comfort of their homes. With innovation at its core, Allied Beverages continues to redefine the landscape of the beverage industry, one groundbreaking creation at a time.
