Dove, a prominent brand under Unilever’s umbrella, has made a groundbreaking commitment, positioning itself as the first brand to vow against the use of artificial intelligence (AI) to represent real individuals in its advertising materials. This bold stance challenges societal norms, media practices, and the beauty industry to embrace inclusivity and transparency regarding digital alterations.
The impetus behind Dove’s initiative stems from its research, which underscores AI as a significant threat to the authentic representation of beauty. Through its latest campaign, aptly named “The Code,” Dove confronts the pervasive influence of AI on beauty standards and advocates for the empowerment of women to see genuine beauty reflected in evolving media landscapes.
With projections indicating that approximately 90 percent of online content will be AI-generated by 2025, Dove emphasizes the urgent need to address the implications of AI proliferation, particularly concerning women’s well-being.
Alessandro Manfredi, Dove’s Chief Marketing Officer, articulates the brand’s vision, stating, “At Dove, we envision a future where women wield the authority to define real beauty – devoid of algorithmic influence. As we navigate the complexities of new and emerging technologies, our commitment remains steadfast in safeguarding, celebrating, and amplifying Real Beauty. Our pledge to eschew AI in our communications represents just one facet of this endeavor. We will persist until beauty becomes a source of joy, rather than anxiety, for every woman and girl.”
Dove’s pledge stands as a testament to its unwavering dedication to promoting authentic beauty standards and fostering a culture of empowerment and self-acceptance among women worldwide.
