BMW of North America has disclosed the first-quarter sales figures for both the BMW and MINI brands in the United States, showcasing a robust performance amidst evolving market dynamics. The BMW brand witnessed a notable uptick in sales, with 84,475 vehicles sold in Q1 2024, reflecting a 2.4% increase compared to the same period in 2023, when 82,466 vehicles were sold. Sebastian Mackensen, President and CEO of BMW of North America, expressed optimism regarding the company’s trajectory for the year, underscoring the resilience of their vehicle lineup and their unwavering commitment to customer satisfaction through their extensive dealer network.
Sebastian Mackensen, President and CEO of BMW of North America, remarked, “We’re pleased with our performance in the first quarter of 2024 and remain confident in the quality of our vehicles and the diversity of our product offerings. Our focus on providing BMW customers with a wide range of vehicle options tailored to their preferences, coupled with the exceptional service provided by our nationwide dealer network, positions us well for continued success.”
The electric vehicle segment saw notable developments with BMW’s expansion of its offerings, including the introduction of the BMW i5, augmenting the company’s fully electric lineup to four models available in the U.S. During Q1 2024, BMW sold 10,713 electric vehicles, constituting approximately 12.7% of total U.S. sales. Additionally, the company boasts four plug-in hybrid electric models, with the BMW 550e slated to join showrooms later in the year, further bolstering BMW’s commitment to sustainable mobility solutions.
In contrast, MINI brand sales in Q1 2024 totaled 6,369 vehicles, reflecting a decline of 12.6% compared to the same period last year. This decrease is attributed to a planned model transition as MINI prepares to unveil a completely new product portfolio later in 2024. Notably, the upcoming debut of the MINI Countryman and Cooper models in the next few months signifies MINI’s strategic efforts to revitalize its brand identity and capture evolving consumer preferences.
As BMW of North America navigates the dynamic automotive landscape, the company remains steadfast in its commitment to innovation, customer satisfaction, and sustainability, poised to seize opportunities and address challenges in the evolving market environment.
