Haus Labs by Lady Gaga, renowned for its clean and science-driven approach to beauty, is poised for an expansive foray across Europe. The brand’s venture into 12 new countries, in collaboration with Sephora, follows the successful launch in the UK last year. Commencing from March 26, 2024, this expansion extends the availability of its innovative beauty products to a total of 15 countries, underscoring its dedication to reaching a wider audience via Sephora’s extensive retail network.
Distinguished by its fusion of art, science, and compassion, Haus Labs stands out with its HausTech innovation, spotlighting exceptional ingredients such as Fermented Arnica. A digital-first event, headlined by Lady Gaga and NikkieTutorials on March 26, will serve as a pivotal platform to introduce the brand’s philosophy and product range to the European market, championing a contemporary approach to beauty marketing and consumer interaction.
The strategic alliance between Haus Labs and Sephora represents a significant stride in reshaping the beauty landscape through innovation, inclusivity, and empathy. This partnership garners accolades from prominent figures within both entities, underscoring their mutual commitment to delivering groundbreaking beauty solutions and nurturing self-acceptance among consumers throughout Europe. It further solidifies Haus Labs’ position as a pioneer in amalgamating art, science, beauty, and technology.
