In a strategic move poised to capture evolving market dynamics and meet consumer demands, Sai Silks Kalamandir, a renowned name in ethnic fashion, has announced plans to introduce a new line of silver jewellery under the brand name ‘Rasamayi’.
Following a comprehensive assessment of market trends and consumer preferences, Kalamandir recently convened a meeting to deliberate on its expansion strategy, culminating in unanimous approval for the foray into silver jewellery.
This strategic move represents a natural progression for Kalamandir, leveraging its extensive legacy of excellence in the fashion industry spanning several decades.
According to the company, the new Rasamayi collection is tailored for discerning jewellery enthusiasts who seek pieces that blend charm, heritage, and sophistication.
Prasad Chalavadi, Managing Director of Sai Silks Kalamandir, expressed confidence in the company’s ability to surpass customer expectations, stating, “Customers have always admired the company for its unparalleled quality and elegance, and the launch of Rasamayi aims to exceed their expectations yet again.”
The forthcoming launch of Rasamayi will showcase a diverse range of Ethnic Silver Jewellery items, including bracelets, rings, necklaces, earrings, and more.
The grand unveiling of the Rasamayi collection is scheduled to take place at the Kalamandir store in Visakhapatnam, marking a significant milestone in the company’s expansion efforts.
Sai Silks Kalamandir operates through various store formats, including Kalamandir, Mandir, Varamahalakshmi Silks, and KLM Fashion Mall, in addition to its presence in e-commerce channels, encompassing its proprietary websites and other online marketplaces.
In the fiscal year 2023, the company reported robust financial performance, with sales amounting to ₹1,351 crore and a Profit After Tax (PAT) of ₹97.60 crore. Notably, the per square foot realisation stood at ₹22,397.
Having pioneered the IPO route among large saree retailers, Sai Silks Kalamandir has witnessed remarkable growth since its inception in 2005, evolving from a single store to a network of 60 outlets spanning a total floor area exceeding 6 lakh square feet.
