As the curtains rise on the 2024 Shanghai Fashion Week, a dazzling spectacle of neo-Chinese designs takes center stage, marking the commencement of the autumn and winter season. Our correspondent, Wu Bin, delves into the captivating amalgamation of Shanghai culture and contemporary fashion trends.
The grand opening showcased an array of breathtaking ensembles, blending traditional Chinese fabrics with modern fashion elements, encapsulating the distinct allure of modern Shanghai women. Leading the forefront was Le Fame, a locally born brand, continuing the tradition of spotlighting homegrown talent at the inauguration of Shanghai Fashion Week.
Wu Bin reported, “In addition to trend-setting fashion shows, multiple trade fairs like ‘Mode’ have been established across the city’s five major districts. These fairs serve as pivotal platforms for buyers and sellers, envisioning Asia’s largest ordering season.”
Since its inception in 2003, Shanghai Fashion Week has evolved into a dynamic global event, catalyzing the growth of the local fashion industry. Numerous brands have forged strategic partnerships and garnered vital resources through this influential platform.
Hugo Huang, CEO of Trickcoo, remarked, “Shanghai Fashion Week serves as our primary gateway to the market. Our participation in the trade fair from the outset provided us with invaluable customers and resources, propelling our brand’s growth trajectory.”
The event also serves as a beacon for sustainable fashion practices, with brands exploring innovative materials such as Sorona, a renewable and plant-based fabric, discovered during Shanghai Fashion Week. In response to the growing emphasis on sustainability, the event hosts exhibitions and seminars advocating for a greener future.
Thierry Andretta, Global CEO of Mulberry, expressed satisfaction with the industry’s progress, stating, “I am delighted to witness the growing relevance of sustainable practices within the fashion industry. Despite the challenges associated with sourcing raw materials, initiatives like these resonate with younger consumers and pave the way for a more sustainable future.”
With 80 shows slated for the Autumn and Winter Season 2024, Shanghai endeavors to bolster its position as a premier destination for debut economies, enticing shows, exhibitions, and stores to unveil their offerings in the city. The municipal government is actively working on revamped policies to bolster and support this burgeoning sector.
