The allure of K-pop stars at the prestigious Paris Fashion Week remained undiminished this year, captivating fans and fashion enthusiasts alike as popular members of K-pop girl groups made waves throughout the event held in Paris from Feb. 26 to March 5 (Paris time).
Lisa of BLACKPINK emerged as a star attraction, gracing the runway of luxury brand Louis Vuitton on the final day of the event. Sharing her photo on social media alongside the brand’s artistic director, Nicolas Ghesquiere, a video posted by Louis Vuitton featuring the rapper at the show created significant online buzz.
Accompanying Lisa at the same show were NewJeans’ Hyein and TWICE’s Nayeon, collectively adding to the K-pop presence on the global fashion stage.
Jennie from BLACKPINK made a striking appearance at the Chanel show on Tuesday, while Jisoo, another member of the group, turned heads at the Dior show on Feb. 27. Their bandmate Rose mingled with British actress Lily Collins at the Saint Laurent show on the same day, adding a touch of K-pop glamour to the international fashion scene.
Ive’s Jang Won-young made a notable impression at Miu Miu on Tuesday, joined by TWICE’s Momo and (G)I-dle’s Minnie, showcasing the diversity and influence of K-pop in the fashion world.
Giselle of aespa, serving as an ambassador for the Spanish luxury brand Loewe, attended the brand’s fashion show on Friday, engaging with its creative director, Jonathan Anderson, and further solidifying K-pop’s presence in the international fashion landscape.
All members of ITZY, excluding Lia, who is currently on hiatus, graced the Courreges show on Feb. 28, contributing to the growing representation of K-pop in the fashion capital of the world.
Industry analysts highlight that the significant presence of K-pop stars at Paris Fashion Week aligns with the fashion industry’s focus on a younger demographic. The substantial social media followings of these stars, particularly Lisa, who boasts 100 million Instagram followers, make them highly sought-after brand partners.
The global reach of K-pop and the increasing fluency of idol groups’ members in English are also cited as key factors behind the expanding influence of the industry in the international fashion scene. All members of BLACKPINK are proficient in English, and stars like Hyein and Jang Won-young are recognized for their exceptional English language skills, further solidifying their appeal on the global stage.
