LOS ANGELES (KABC) — Porsche has unveiled the latest update for its iconic Cayenne in 2024, marking over two decades of the SUV’s presence in the prestigious Porsche lineup.
Initially met with skepticism in 2003 for a sports car brand venturing into the family SUV domain, the Cayenne has proven to be a pivotal move for Porsche. The decision was grounded in research revealing that over 40% of their customers also owned an SUV, prompting Porsche to explore the segment further.
Now in its third generation, the Cayenne stands as Porsche’s best-selling vehicle, significantly contributing to the company’s financial success. This success has enabled Porsche to continue refining their lower-volume sports cars, maintaining their commitment to performance and luxury.
Since its introduction, the Cayenne has been complemented by the smaller Macan since 2014, surpassing the Cayenne as the top-selling model in Porsche’s lineup. The 2024 Cayenne updates include subtle styling enhancements, revamped displays, and the option of distinctive LED headlights. The model range continues to offer diverse configurations, including a coupe version with a sloped rear hatch.
Throughout the years, Cayenne enthusiasts have enjoyed a variety of options, from eight cylinders to hybrids and even manual transmissions. Despite the diversity, all Cayenne models share a hallmark Porsche driving experience seamlessly integrated with practicality. Prices for the 2024 Cayenne start at approximately $80,000 before options.
When Porsche introduced the first Cayenne, critics questioned the move, arguing that an iconic sports car company should not delve into building family-oriented off-road vehicles. However, strong sales quickly silenced skeptics, establishing the Cayenne as a successful venture for Porsche.
In recent years, several luxury SUV models have emerged from competitors such as Jaguar, Maserati, Bentley, Lamborghini, Rolls-Royce, Aston Martin, and even Ferrari. Porsche’s foresight in embracing the SUV segment has proven to be prescient, with the Cayenne now firmly established in the mainstream automotive landscape.
