In a strategic move to promote its Colour Specialist and Simply Color brands, Schwarzkopf, a brand under the Henkel umbrella, is embarking on a tour across India with its Colour Caravan. The on-ground activation is set to cover various cities, commencing its journey in Delhi, with the aim of encouraging consumers to experience and trial its diverse color range.
As reported by Passionate In Marketing, the Colour Caravan will feature skilled hair beauty advisors who will provide demonstrations of at-home color techniques. With an anticipated attendance of around 1000 participants in Delhi alone, Schwarzkopf aims to create an engaging and interactive platform for consumers to explore and understand the nuances of its hair color products.
Shama Dalal, Head of Marketing at Henkel Consumer Brands, highlighted the brand’s acknowledgment of the ever-evolving preferences of consumers. She stated, “Schwarzkopf recognizes the dynamic preferences of our consumers and understands the need for a personalized approach. The caravan activity is a testament to our commitment to innovation, providing a mobile and interactive platform for consumers to experience our hair colour products up close. This will help us build a stronger connection with our target audience.”
The tour signifies Schwarzkopf’s commitment to staying attuned to consumer needs and preferences by bringing its products directly to the people. By offering hands-on demonstrations through skilled advisors, the brand aims to strengthen its bond with consumers and showcase the versatility and quality of its color range. As the Colour Caravan makes its way across India, it presents an opportunity for beauty enthusiasts to engage with Schwarzkopf’s offerings in a more personalized and accessible manner.
