Munich – BMW Motorrad enthusiasts worldwide can anticipate the revival of the renowned BMW Motorrad Days in Garmisch-Partenkirchen this year. Following successful events in Berlin in 2022 and 2023, BMW Motorrad responds to the fervent desire of its global fanbase for an authentic motorcycle culture celebration, a vibrant party atmosphere, and unique riding experiences set against the breathtaking Alpine landscape.
For more than two decades, the BMW Motorrad Days have been a pinnacle in the annual calendar of motorcycle enthusiasts globally. Having been hosted in Berlin for the past two years, the largest gathering dedicated to the BMW Motorrad brand is returning to Garmisch-Partenkirchen, nestled in the Alps. The move marks a response to the heartfelt wishes of fans and a return to the iconic venue that has hosted the event for 18 consecutive years against the backdrop of the majestic Alpine panorama.
The decision to return to Garmisch-Partenkirchen in the “Year of the GS” aligns perfectly with the location’s scenic surroundings, winding roads, and nearby alpine passes. The picturesque terrain is deemed ideal for unique motorcycle rides, particularly with the legendary icon of adventure riding – the GS.
From July 5 to 7, BMW Motorrad will captivate the international community at the foot of the Hausberg mountain with an array of new products, exhibitors, shows, test rides, and the traditional Bavarian lifestyle, all complemented by the legendary party atmosphere. The event promises to be a three-day celebration of motorcycle culture.
Through the BMW Motorrad Days, the brand maintains a strong emotional connection with its global community. The return to Garmisch-Partenkirchen signifies a homecoming to the roots of this grand gathering and a continuation of the legacy that has marked an essential chapter in BMW Motorrad’s history.
