Luxury fashion house Chanel is set to captivate beauty enthusiasts in Edinburgh, Scotland, with the launch of a captivating beauty pop-up. Running from March 9 to 30, the pop-up will be located at No. 8 Charlotte Square and will serve as a showcase for Chanel’s latest offering – the Rouge Allure Velvet Nuit Blanche lipstick, fronted by the renowned Margot Robbie.
The experiential event is designed to immerse visitors in the allure of Chanel, featuring a dedicated cinema where attendees can view the campaign film for the new lipstick. Additionally, an interactive digital experience will add a modern touch, allowing guests to engage with the brand in a unique and innovative way. For those eager to explore the collection firsthand, a trial area will be available, providing an opportunity to experience the luxurious textures and vibrant shades of the Rouge Allure Velvet Nuit Blanche lipstick.
This initiative not only marks Chanel’s commitment to pushing the boundaries of beauty experiences but also pays homage to the brand’s historical ties with Edinburgh. The connection dates back to founder Gabrielle Chanel’s visits to the city during her relationship with the Duke of Westminster, adding a touch of romanticism to the pop-up event.
The Edinburgh beauty pop-up follows Chanel’s recent Métiers d’Art 2024 show in Manchester, England, showcasing the brand’s dedication to bringing its unique blend of fashion and art to diverse locations. As the pop-up unfolds in the heart of Edinburgh, Chanel continues to weave its narrative of timeless elegance and innovation, inviting locals and visitors alike to indulge in the world of Chanel beauty.
