Burberry (LSE:BRBY.L) took center stage as the most anticipated show at London Fashion Week, with Daniel Lee, since his appointment, redefining British classics with innovative shapes, vibrant colors, and an outdoor-inspired ambiance. Lee’s third runway show marked the grand finale of London Fashion Week, returning to the iconic Victoria Park, previously the venue for his September collection. The star-studded event featured renowned musicians Skepta, Little Simz, and Central Cee, alongside Hollywood personalities Barry Keoghan and Jonathan Bailey.
The tented venue was transformed with green-tinted gravel resembling growing grass, adorned with oversized cushions providing a plush cloud-like seating experience. As anticipation built, the Fall/Winter 2024 runway commenced with Amy Winehouse’s “You Know I’m No Good” echoing through the space, showcasing models in fresh checkered prints and refined Burberry styles. Lee continued to draw inspiration from England’s distinctive natural landscapes, combining outdoor influences with a protective essence throughout the collection.
Coats took center stage in the FW24 collection, with Lee playing with proportions, featuring trimmed fur, supple leather, and nylon finishes. The collection exuded an everyday feel, seamlessly transitioning from day to night with pinstriped suiting, sheer shirting, and strapless eveningwear. Urban elements were woven into the collection, evident in inflated bomber jackets, zippered cargo pants, and frayed knitwear. Lee, known for his association with the Burberry check in blue, introduced new variations in musty browns, dim-lit yellows, and eccentric reds.
Daniel Lee’s bold vision for Burberry continues to evolve, showcasing his ability to reshape the century-old fashion titan. The Fall/Winter 2024 collection received acclaim for its fresh take on British classics and the seamless integration of outdoor influences. As Burberry enthusiasts, do you share our enthusiasm for Lee’s transformative approach?