In a strategic business move, The Body Shop, under the ownership of Aurelius, is reportedly gearing up to divest portions of its international business. The ethical beauty brand is said to have inked an agreement to sell its mainland Europe unit and certain segments of its Asia arm to an undisclosed ‘international family office.’
Financial details of the deal remain confidential as per a report by Retail Gazette. The divestiture encompasses approximately 14 percent of the brand’s external global sales but is explicitly stated not to impact operations in the UK or the global network of head franchise partners.
The motive behind this divestiture, as stated by The Body Shop to Retail Gazette, is to free up resources strategically. This move aims to allow the company to concentrate its efforts on what it deems as ‘strategically important markets,’ signaling a deliberate shift in focus and resource allocation for the renowned ethical beauty brand.
