Los Angeles, January 19, 2024 — Reality TV mogul Kim Kardashian is set to make a dazzling return to the beauty industry with the launch of her revamped color cosmetics line, Skkn by Kim. After closing the doors on her KKW make-up brand in 2022, which saw a 20 percent stake acquired by Coty, Kardashian is poised to re-enter the market with a fresh perspective and a commitment to elevating the customer experience.
Drawing from her extensive 20-year career and near-daily encounters with glam, the Skkn by Kim range is designed to surpass its predecessors. Kardashian, known for her meticulous attention to detail, expressed her dedication to perfection in a recent interview with WWD. The new line will feature a carefully curated selection of nude shades across lipsticks, liners, and an eye shadow palette.
In discussing the relaunch, Kardashian shared, “I think you just know how you want to make things better. The lip liner glides on a little bit better. Everything is in the minor details. As a perfectionist… I feel like the customer will feel the elevation.” This commitment to refinement and enhancement reflects Kardashian’s ongoing pursuit of excellence in the beauty products she presents to her audience.
The anticipation surrounding Skkn by Kim is fueled by Kardashian’s reputation as a trendsetter and influencer in the beauty and fashion spheres. With her previous make-up collections serving as a foundation, the new range is expected to resonate with consumers seeking high-quality, on-trend beauty products.
The move marks Kardashian’s return to the beauty industry, and her approach to Skkn by Kim signals a dedication to meeting the evolving preferences of beauty enthusiasts. As the reality TV star-turned-businesswoman reenters the color cosmetics market, industry insiders and fans alike eagerly await the official launch of Skkn by Kim, poised to make waves in the beauty landscape.
