Regal Rogue and Feels Botanical have announced a transformative strategic alliance with Cape Byron Distillery, marking a pivotal step in sales and distribution within the Australian market. The collaboration aims to champion Australian spirits and introduce a diverse range of services, products, and brands that align with evolving consumer preferences in the region.
The newly formed partnership is grounded in shared commitments to sustainability and quality, core values that resonate with Eddie Brook, CEO of Cape Byron Distillery. Brook expresses enthusiasm for the alliance, stating, “This collaboration with Regal Rogue & Feels Botanical is a match made in heaven for us. They not only share our values but also enhance our offerings with an all-Australian drinks menu that is versatile, unique, and of the highest quality.”
Blake Vanderfield-Kramer, Co-Founder of Feels Botanical & Regional Manager of Regal Rogue, emphasizes the alignment of product quality, Australian origin, and the utilization of local ingredients. He adds, “We’re bringing an all-Australian product range that can deliver classic cocktails like Negronis and Martinis, all while being B-corp certified, a 1% for the Planet member, and using organic Australian grapes and botanicals.”
The partnership, which commenced earlier this month, enables the complete ranges of Regal Rogue and Feels Botanical to be accessible through the Cape Byron sales team and reputable wholesalers. This collaboration is hailed as a significant milestone in the Australian liquor industry, uniting three brands deeply rooted in quality, sustainability, and the distinctive Australian spirit.
To acquire Regal Rogue & Feels Botanical products, interested parties can access them through Paramount, ALM Connect, or directly through Cape Byron Distillery. Local Cape Byron Distillery Representatives are available for further details on this groundbreaking partnership.
